So, the track is there and was remarkably easy to find with very few hoops to jump through. First impressions are that it is actually two completely different songs rolled into one and that Jonas gets more vocal duties than I was expecting. Second, third and tenth impressions conclude that Electric Eye is pretty fine indeed. Thanks Apparatjiks.

There's also a youtube video to accompany the track and the same one posted on facebook too.

from twitter:

Apparatjik Almost ready...

Not long now to wait for the free download of Electric Eye from apparatjik.com. Once you've heard the track, why not head on over to the forum to join in the discussions and have your say?

Wow, where to begin? It started with a mention about the Electric Eye download on the coldplaying.com blog on Sunday, which was picked up and reported on by TwentyFourBit on Monday afternoon. Today, the story spread across internet music news agencies like a plague, with articles from NME, Q, guardian.co.uk, BBC Newsbeat, SpinnerUK and many others.

magnef.us have a complete round-up of all the Electric Eye media articles that includes reports from Scandinavia, Italy, Germany and further afield.

Apparatjik themselves and their web team, Aspire have retweeted several of the higher profile articles, which in turn have been retweeted by fans too, further increasing the publicity.

Most of the articles emphasise the deliberately cryptic and confusing nature of the band's website, apparatjik.com and several reports also speculate about who is providing the lead vocals on this new track and focus on the band's apparent lack of an obvious frontman.

One of the more inventive and original reports comes from Flavorwire, here's a snippet...

"Apparently, however, die-hard fans have been trying to work out some sort of connecting link since September, and the group recently rewarded the 30 nerds with the best theories with a totally exclusive track, entitled “Eagle Eye.” One of those fans has shared a sample with the class, but we say it’s not enough to judge."

This 'nerd' would like to geekily point out that the track is called Electric Eye though, not Eagle Eye. Proper nerds like to get the facts right. And proper Apparatjik-nerds can feel proud that their promotional efforts got the band noticed by the press!

From twitter today:

Apparatjik Apparatjiks without mail, Nov 30th, new music coming to a speaker near you!

Apparatjik Well, there's egg and bacon egg sausage and bacon egg and spam egg bacon and spam egg bacon sausage and spam spam bacon sausage and spam.

The latter is either a reference to our internet promotional efforts for the new track or to their spamming of their own facebook page. Either way, the quote is from a famous Monty Python sketch about spam (the tinned meat product).

Facebook:

The facebook changes today include a new profile picture, the addition of all the intro videos and an updated status -

Binary code coming at you on November 30th.

They have also added several new photo albums; one album of their own photos and two albums containing the pictures that Apparatchicks sent to their upload page on apparatjik.com.

Their information box also includes the line Don't keep it a secret! under the list of band members and gives their record company as EyeOn records.

Those of you who submitted a story to the eyeoncommittee should have received an email today giving you an exclusive preview of the latest Apparatjik track. The track called Electric Eye, with be available to all on 30th November. Put the date in your diary, chicks.

The EyeOn Committee has decided to give everyone who has submitted a synopsis access to a track from the upcoming Apparatjik album. You are one of only 30 people to own this track. Spread the word and the Committee will make an extended version of the track available to all as a free download through www.apparatjik.com on November 30th. Please enjoy your new Electric Eye.

You can now download a short sample of Electric Eye here

Or use a banner from here to use on your own blog, social networking profile or forum posts to promote the track and spread the word.

Discussions about the promotion efforts can be found here, please add your own ideas and get spamming, sorry, promoting the ass off this baby.

As the Apparatjiks themselves said - "Don't keep it a secret!"

Apparatjik More is coming but there are many forces at work. Too many forces if you ask us!

Both Jonas and Magne are currently in the middle of European tours with their main bands, Mew and a-ha respectively so it's inevitable that Apparatjik would have to take a back seat for a few weeks.

Jonas - Mew - Manchester Academy 2

6th November 09 (by Paula)

Magne - a-ha - Oslo Spektrum

7th November 09 (by Catherine)